Rouge Is Not My Name Matte Lipstick

Sephora Collection is shaking things up with this new matte lipstick, delivering explosive, long-lasting color and 8-hour hydration in just one swipe.

Product type: Lipstick

Finish: Matte

Benefits: Intense color, ultra-long-lasting

Active ingredients: Hyaluronic acid for 8 hours of hydration

Rouge Is Not My Name Matte pushes the boundaries of ultra-long-lasting matte lipsticks, offering extreme coverage with intense color in a single swipe. With its light, soft and non-sticky texture, your lips stay comfortable all day long. The vegetal microspheres in the formula also have a blurring effect for an intensely pigmented effect and perfectly smooth lips. On top of that, its long-wear color doesn’t fade, crack or bleed with time.

The result? Beautiful, matte lips.

Packaging developed using a responsible approach:
The packaging is made with 30% recycled plastic.

Test results:
91% of women said this lipstick’s color was intense.(1)
87% of women said this lipstick was highly pigmented.(1)
91% of women said this lipstick was comfortable.(1)
87% of volunteers said this lipstick doesn’t bleed.(1)
+115% greater smoothing effect from first use.(2)

(1) % of volunteers satisfied after 4 days of use.
Satisfaction survey with 160 volunteers.
(2) Scientific test on 22 volunteers after first use.

* Learn more about Sephora’s Clean initiatives here, including the list of “formulated without” ingredients and what makes a brand Clean, Planet Aware or Clean + Planet Aware.